Navigation Apps: A Content Analysis

This study explores opportunities to enhance Google Maps by analyzing its design and comparing it with other top-rated navigation apps. After identifying free, popular apps on the Apple App Store and Google Play Store, key attributes were examined to find potential gaps. While Google Maps is a leader in design, improvements could be made in user tracking and parking information. The research suggests that partnering with apps offering these features could enhance Google Maps, making it the first comprehensive navigation app for seamless journey planning.