Comfort in Economy
This project seeks to understand the factors affecting comfort in economy class, which has a negative reputation despite advances in technology and design. Using a mixed-method research approach, the study will examine current cabin and seat designs, survey economy flyers, and interview design professionals. The goal is to identify how modern design elements, such as seating, entertainment, and climate, can improve passenger comfort. The findings will guide companies in enhancing economy class and help flyers choose the best options for their money.
Data visualization ideation resulted in a call to action campaign. I chose to create a call to action commercial as my deliverable, aligning with my future goal of becoming a producer.
Inspired by in flight safety videos, the 3 one minute commercials highlight the most important findings of my survey and propose solutions. While not all of my solutions are meant to be implemented, the relatable nature of the commercial is intended to inspire viewers to text “comfort” to 888-8888 to support this call to action.
